Apple Confirms Burstly Buy - Re/code

Friday, February 21, 2014

Apple has acquired Burstly, owner of the popular iOS beta testing platform TestFlight, the company confirmed Friday.


“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” company spokeswoman Kristin Huguet told Re/code.


Burstly is most well known in Silicon Valley circles for its mobile app management platform, offering mobile analytics tools like FlightPath and, more recently, for acquiring TestFlight in 2012 — a testing tool for mobile developers.


News of the deal was first reported by TechCrunch.


TestFlight grew popular in the developer community for its powerful dashboard, letting developers release early versions of their applications to small crowds without having to go through the App Store for user testing. Along with engagement and general audience metrics, TestFlight lets developers know how their in-app purchases and advertisements were performing. It also gives developers other insights, like what version of Apple’s iOS mobile operating system people are using, or why their apps may have crashed during use.


It’s unclear what Apple will do with Burstly and, subsequently, TestFlight. Terms of the deal were not disclosed.


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