WhatsApp report — more than '800 million' active users per monthly - New York Recorder

Sunday, April 19, 2015

WhatsApp is one of the world’s most popular messaging platforms, and it’s showing no signs of slowing. In a Facebook post Friday, WhatsApp CEO Jan Koum announced that the Facebook-owned service now has 800 million active users every month. That’s a lot of chatter. WhatsApp (NASDAQ:FB) has surpassed 800M monthly active users (MAUs) 3 months ..




WhatsApp report — more than ‘800 million’ active users per monthly



WhatsApp report — more than ‘800 million’ active users per monthly



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WhatsApp is one of the world’s most popular messaging platforms, and it’s showing no signs of slowing. In a Facebook post Friday, WhatsApp CEO Jan Koum announced that the Facebook-owned service now has 800 million active users every month. That’s a lot of chatter.


WhatsApp (NASDAQ:FB) has surpassed 800M monthly active users (MAUs) 3 months after reaching 700M, co-founder/CEO Jan Koum shares on his Facebook page. Given the pace of growth, the world’s most popular mobile messaging platform has a good shot of reaching 1B before year’s end.




Why did Facebook buy WhatsApp?


The disclosure comes 3 weeks after WhatsApp began supporting VoIP calls on its Android app (iOS support is on the way), a move that makes it an even bigger headache for carriers who have seen WhatsApp eat into their SMS cash cow – over 30B WhatsApp messages are now sent daily, topping global SMS traffic of 20B/day. In spite of the friction, WhatsApp has struck deals with dozens of carriers, often for providing unlimited access to its services for a small monthly fee.



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WhatsApp‘s MAU base is ~200M larger than Facebook Messenger’s, which recently topped 600M; Instagram has over 300M MAUs, and Facebook proper had 1.39B at the end of Q4. Whereas Facebook launched a 3rd-party app platform for Messenger last month, WhatsApp, which is mostly monetized via $1/year subscription fees charged in some markets, has no plans to launch something similar. Its mobile messaging share is huge in Europe and various emerging markets (e.g. India, Brazil), but relatively small in the U.S., Japan, and China.

Meanwhile ahead of Facebook’s Wednesday Q1 report, ad partner Nanigans has reported a 17% Q/Q and 260% Y/Y increase in its customers’ Facebook ad click rates (CTRs).


Their ad prices fell 17% Q/Q and rose 4% Y/Y for ads sold on a cost per click (NYSE:CPC) basis, and fell 3% Q/Q and rose 273% Y/Y for ads sold on a cost per 1K impression (CPM) basis. While seasonality played a role in the Q/Q drops, it’s worth noting e-commerce ad CPCs were also down 14% Y/Y; gaming CPCs and e-commerce/gaming CPMs were all up strongly Y/Y.

Video ad spend among Nanigans clients respectively rose 180% Q/Q, as Facebook continues ramping video ad products launched last year. Spending on multi-product ads (launched last summer, support 3-5 images and links) rose 420% Q/Q.


WhatsApp Messenger lets you send text messages to other users of the app for free. The app sends messages over the Internet, bypassing a phone carrier’s text messaging charges. The app is available on just about every mobile platform, including iOS, Android, Windows Phone and BlackBerry devices. WhatsApp has also rolled out a voice calling feature, firing a shot across the bow of services like Skype and Viber.


The service was acquired by Facebook for a staggering $19 billion in a deal that closed back in October, and it’s seen consistent growth over the last few months: this 800 million user milestone is up from 700 million in January and 600 million last August.


These numbers make WhatsApp one of the largest social services around. In February, Twitter reported a user base of 288 million active users a month. In December, photo-sharing service Instagram reported 300 million monthly users. Facebook — which owns Instagram as well as WhatsApp — reported an average of 1.39 billion monthly active users as of December. The app is more popular in Europe than it is here, allowing smartphone users the ability to make free texts.


In the latest iTunes app download chart, the app is No. 1 in Germany, England, Spain and Italy this week, but No. 18 in the USA. The No. 1 app here is Facebook’s Messenger app, which offers private communication via Facebook mobile.






Tristan Gerrard


Journalist and Writer, Guest writer in many technology and politics blogs and news sites. Graduated from New York City University in Computer Technologies Engineering and working in a multiglobal company valley now.

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